Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores.

Suitable for:
Medium to thick thinning hair types.
Normal to dry scalp types.

Details:
Reduce hair loss by 77%* with Aveda's latest advancement for thinning hair: the invati ultra advanced™ 4-step system.

The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken hair.

Dermatologist tested. 94% naturally derived**. Vegan. Leaping Bunny Approved.

*Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.
**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

Aroma:
Soothing Pure-Fume™ Aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.

Free of:
Free of silicones, mineral oils and synthetic fragrances.

Ingredients:
Formulated for fine to medium thinning hair types with:

- Wintergreen-derived salicylic acid:
Gently exfoliates to remove oil and environmental residues that can clog pores, helping purify the follicle for an optimal hair environment.

- Babassu-derived cleansing agents:
Gently cleanse and instantly remove pollution and product build-up.

- Micellar cleansing system:
For additional purification.

- Ayurvedic herb blend:
Includes ginseng and certified organic turmeric. Invigorates the scalp when massaged in.

- 50% more conditioning ingredients:
For added nourishment (when compared to our light exfoliating shampoo).

Responsible manufacturing:
We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

Responsible packaging:
1.7 fl oz/50 ml: minimum 90% post-consumer recycled bottle. Please recycle.
6.7 fl oz/200ml: minimum 90% post-consumer recycled bottle. Please recycle.
16.9 fl oz/500ml: minimum 90% post-consumer recycled bottle. Please recycle.
33.8 fl oz/1000ml: minimum 90% post-consumer recycled bottle. Please recycle.

How to use:
Massage into wet hair and scalp. Rinse. Use as part of the invati ultra advanced™ 4-step system.