Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. Created with our expert team of texture stylists.

Suitable for:
 All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Aroma: Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Responsible packaging: Minimum 90% post-consumer HDPE bottle. Please recycle.

Responsible manufacturing: We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

How to use:
Massage into wet hair and scalp. Rinse. Follow with be curly advanced™ conditioner.

Contact name: Whitman LBS NV
Email address: contactmanufacturer@elcompanies.com
Mailing address: Nijverheidstraat 15, 2260, Oevel (Belgium)